Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Jul 2023
6 min read
45RPM/
Email marketing is an incredibly powerful tool to connect with your audience... when used correctly. At 45/RPM, we know how to improve email deliverability through 7 best practices that can positively impact your marketing efforts.
Start by focusing on quality over quantity regarding your email list. Concentrate your efforts on cultivating organic growth. This way, you can foster a community of subscribers who willingly get your messages through an honest and friendlier approach. This strategy ensures you have engaged recipients who are genuinely interested in your content, reducing the chances of spam complaints or unsubscribes.
Obtain explicit permission from your subscribers to send them emails. This can be achieved through a double opt-in process, where users confirm their subscription after signing up. Permission-based marketing fosters trust and reduces the likelihood of your emails being marked as spam.
Email service providers (ESPs) evaluate the reputation of senders to determine whether emails should be delivered to the inbox or marked as spam. To maintain a positive sender reputation:
Use a reputable ESP with proper authentication protocols (e.g., SPF, DKIM, and DMARC).
Regularly monitor your email deliverability and promptly rectify any issues.
Minimize bounces, complaints, and unsubscribes by regularly cleaning your email list.
Crafting, engaging, and relevant email content is crucial. Avoid using spam trigger words, excessive capitalization, or misleading subject lines that can flag your emails as spam. Personalize your emails and segment your audience to deliver targeted content that resonates with recipients.
Conduct A/B testing to identify the most effective elements of your emails, such as subject lines, CTAs, or email design. Test different variables to refine your campaigns and improve engagement rates. Additionally, regularly monitor key metrics like open rates, click-through rates, and conversions to measure the success of your email marketing efforts.
Keep an eye on email deliverability metrics, including bounce rates, spam complaints, and inbox placement rates. Address any deliverability issues promptly, as they can affect your future email campaigns. Monitor blocklists and use email deliverability tools to identify and resolve potential problems.
Remember, building an effective email marketing campaign requires continuous effort and adaptation. By following these best practices and leveraging the expertise of professionals, you can enhance your email deliverability rates, improve engagement, and maximize the impact of your email marketing initiatives.
At 45/RPM, we have the experience and resources to help you launch a successful email marketing campaign and achieve favorable results. Contact us today to talk more about your next project.
