A golf course website isn’t just a digital brochure—it’s a 24/7 sales tool. The best clubs in 2025 are using their websites to increase tee time bookings, convert new members, sell merchandise, and host more events.
Whether you're redesigning your site or building one from scratch, here are the best practices for golf website design that will keep your club competitive and your user experience elite.
Over 60% of your traffic likely comes from mobile devices. If your site isn’t optimized for phones and tablets, you’re losing potential customers before they even see your greens.
Key features of mobile-first design:
Touch-friendly menus and buttons
Clear CTAs ("Book Now" or "Join Today") always visible
Fast load times on 4G/5G networks
No zooming or pinching needed to read content
Your site should be as easy to navigate as a golf cart ride.
Booking a round shouldn’t feel like a hassle. Your website should allow users to view availability and book a tee time in seconds.
Best practices:
Integrate directly with your POS or tee sheet software
Eliminate pop-ups, redirects, or long login forms
Use calendar views or time slot lists optimized for mobile
Add guest options, cart rentals, or food pre-orders if possible
Fast, frictionless booking leads to higher conversion rates.
Potential members want clarity, value, and simplicity. Your membership section should answer questions before they're asked.
Must-have elements:
Clear breakdowns of membership levels and pricing
PDF downloads or brochure requests
Testimonials from happy members
Lead forms for scheduling tours or requesting info
FAQs about pricing, benefits, and cancellation policies
Membership sales often start with a great landing page.
Your course is beautiful—your site should reflect that. Use imagery to tell a story and highlight your course’s unique identity.
Tips for effective visuals:
Professional photography (sunrise shots, drone flyovers, clubhouse views)
Hero video banners on the homepage
Interactive photo galleries or 360° views
Use real photos—not just stock golf images
Let visitors picture themselves walking your fairways before they ever step foot on them.
Your venue isn't just for golf. Market your clubhouse for weddings, corporate outings, tournaments, and banquets.
What to include:
Dedicated landing pages for each event type
Photos of past events with real guests
Downloadable sample menus or pricing sheets
Inquiry forms with date and guest count fields
Testimonials from past event clients
These pages drive non-dues revenue and diversify your business.
Your logo has value. A golf club eCommerce store lets you sell products year-round—even to out-of-town guests.
What to offer:
Branded polos, hats, towels, and golf balls
Seasonal drops or exclusive member merch
Gift cards and tournament swag
Integration with Shopify, Square, or other POS systems
Merch builds loyalty—and revenue.
Your website should be fast, secure, and built with search engines in mind.
Back-end best practices:
SSL encryption on all pages (HTTPS)
Image compression for faster load speeds
On-page SEO: proper use of H1/H2 tags, meta titles, and alt text
Schema markup for events, courses, and reviews
Google Analytics + Search Console for performance tracking
Speed and structure directly impact Google rankings and user retention.
We design high-performance websites specifically for golf courses and country clubs—ones that drive results, not just look pretty. From tee time booking to SEO, we understand the nuances of your business.
