Without a doubt, the future of dining is digital. More than 3 years after the pandemic, many of the new dining preferences that emerged during that time—online ordering and carryout, the rise of the quick service restaurant (QSR), personalized digital experiences—seem to be here to stay.
According to a study performed by Deloitte, consumers order from QSRs most often (62.6%). Spending at QSRs also is up more than 100% year-over-year. The rising consumer demand for quick, convenient, and reasonably priced meal options are a few of the key factors driving this increase. But so is the demand for technology.
Embracing technology has shown to be a powerful way for QSRs to meet consumer demands, increase efficiencies, optimize the customer experience, and connect with new audiences in relevant, meaningful ways.
In this post we’ll take a closer look at 5 digital marketing trends that every QSR should consider:
Online ordering, which encompasses dine-in, takeout, curbside pickup, and delivery, has quickly become the norm for high-performing QSRs—and is a smart way to improve the customer experience. An online ordering system enables your QSR to connect with guests and serve them wherever they may be—online, on their phones, and in your restaurant.
When placing a delivery or takeout order, 40% of customers prefer to do so directly through a restaurant’s app or website, versus third-party apps or websites.
Experts say that by the end of this year, the online ordering industry will reach $1 trillion in revenue.
Customer loyalty programs play an essential role in user engagement for QSRs. They provide customers a reason to return and incentivizes them to spend more to earn points and rewards.
The secret to achieving success with your QSR’s loyalty program is putting aside the one-size-fits-all program and creating a personalized strategy that satisfies the needs and interests of your customers. Highly successful loyalty programs can even transform customers into brand advocates.
A customer loyalty program can increase profits anywhere from 15%-95%.
The average consumer participates in two restaurant loyalty programs, and 79% of survey respondents said their participation impacts where they dine.
Localized digital advertising is the process of customizing the copy, design, and layout of an advertisement so that it speaks to a specific audience. It enables your QSR to connect with your guests on a local, more personal level. The goal of localization is to tailor ads to appear as if they were uniquely designed for the local market.
9 out of 10 consumers use local search when they are looking for a restaurant.
About 70% of local mobile searches within 5 miles result in an in-store purchase.
Search engine optimization (SEO) is an essential ingredient for a local QSR. A well-optimized website with quality content and relevant keywords can help improve visibility in search engines and attract organic traffic—plus establish credibility and trust.
In a 2023 survey, 86% of participants said they search a restaurant before making a decision to dine there—75% said they are more likely to choose a restaurant with a high-quality site.
Approximately 77% of users prefer to click on an organic search result versus a paid search ad.
For QSRs, a restaurant customer relationship management (CRM) platform is a collection of tools that make it possible to leverage data to create better customer experiences. It enables your QSR to connect and communicate with your guests to deliver more personalized and meaningful customer experiences.
A CRM platform centralizes customer data in a single location, making it easy to access. Quite often, restaurant CRM software integrates with POS software, loyalty programs, reservation management and more.
Brands that create positive customer experiences retain 38% of their customers.
What’s on YOUR digital marketing to-do list? Let’s talk about how we can help you check off a few boxes. At 45/RPM, we love using technology to help QSRs—and virtually all industries—develop innovative digital marketing solutions that work. Whether you are ready to adopt an online ordering platform, want to explore ideas to make your customer loyalty program more meaningful, or seek ways to make a CRM platform elevate your customer experience, we are here to help.