Content. It’s an essential ingredient for any digital strategy. Be it on your website, via social media, through paid search and advertising or a blog post (like this!), providing well-planned, well-executed information that engages with your audience can increase awareness, enhance the user experience, strengthen SEO, and ultimately generate sales.
Just as important, is how you manage that content. In this post we’ll talk about content management systems (CMS)—what they are, why they matter, and how to choose the right platform to help ensure a consistent user experience, regardless of how your users interact with your website.
A content management system is an application that is used to manage web content. It simplifies the process of creating, managing, modifying, and publishing content via a user-friendly interface. What makes it so great is that you don’t have to be a computer programmer or technology genius to maintain your website and keep it looking fresh.
Over the years content management systems have become a vital component of any digital presence. In fact, it is estimated that over 73 million websites on the Internet rely on a content management system (CMS) to create, organize, and manage their digital content. And as of 2023, there are over 800 content management system (CMS) platforms available on the market to choose from. So, which one is right for you? And how the heck do you pick one?
Let’s take a closer look at some of the key features to consider when choosing a content management system.
When choosing a content management system for your website, evaluating its customization capabilities and flexibility is key. Look for a content management system that allows you to easily customize the appearance and functionality of your website to align with your brand identity and optimize the user experience.
Does the content management system provide you with various templates, themes, and plugins that can be tailored to suit your requirements?
Are you able to seamlessly integrate third-party tools or services?
Can you easily add new features or functionalities as your business evolves and changes?
A content management system that prioritizes mobile optimization and responsiveness is also important to help eliminate the worry of how your pages look on different devices. Responsive website design focuses heavily on the user experience across devices. A responsive website is one that “fits to size” depending on what sort of device it accesses—be it a mobile phone, tablet, desktop, laptop etc.
Does the content management system easily support a responsive website?
Does it offer responsive themes or templates that automatically adapt to different screen sizes?
Can it ensure content is carried consistently across customer touchpoints?
Search engine optimization (SEO) is the process of improving your website’s visibility and is essential for driving organic search to your website. When exploring SEO-friendly content management system (CMS) platforms, you’ll want to focus on features that can help increase your site’s visibility and ranking.
Can you customize page titles and meta data?
Does the content management system offer built-in features to help automate link building?
Can you easily track and analyze key SEO metrics?
Performance and speed are two other factors to consider when choosing a content management system. Different platforms have different features, requirements, and architectures that can impact your site's speed. Factors to consider include such your site's size, content type, traffic, security, and customization options.
How fast do pages load?
How does the platform handle spikes in traffic, data and usage?
Does the content management system offer features like image optimization and mobile-specific caching to ensure fast loading times on all devices?
And as with any digital platform, you’ll want to make sure your content management system is secure and regularly maintained. Data breaches and unauthorized access to a content management system can lead to unauthorized modifications, defacement of websites, or even complete data loss.
How is your content protected?
Can you assign different roles and permissions for different users to manage access and security?
Does the content management system offer good documentation, training resources, and reliable support to help you troubleshoot any issues?
In our experience Contentful is a content management system that checks off all the boxes. 45/RPM is proud to be a Contentful Solutions Partner and we use the platform regularly to
build beautiful digital experiences that are easy for our clients to manage, deliver, and scale. Its intuitive interface makes it easy for both technical and non-technical users to learn and adopt—plus it is flexible and customizable, making it flexible enough to support responsive websites and seamless user experiences.
Interested in finding out how 45/RPM’s and Contentful can help you create a responsive website that meets your specific needs, prioritizes SEO, and provides a seamless user experience on all devices? Let’s talk.