Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Mar 2024
5 Mins
Without a doubt the COVID pandemic was a massive catalyst for ushering in new customer behaviors and expectations in all aspects of life—from how we work and connect, to how we shop and, undoubtedly, eat.
When the world went virtual, quick service restaurants (QSRs) had to quickly switch gears and shift to new ways of operating. From online ordering and delivery to social media marketing and personalized promotions, creating a meaningful customer experience meant putting digital first. Fast forward four years later, these “new” digital-first behaviors and expectations are now norms and continue to evolve.
Online ordering and delivery continue to cater to customer’s growing appetite for convenience.
Personalized customer experiences are no longer a “nice-to-have”—they are now a necessity.
Brand consistency is a key component of your customer experience and must be maintained across all channels.
Consumer expectations continue to tilt digital-first, which means in order to effectively compete, a QSRs strategy needs to be a central part of their operating strategy. And let’s be honest, that isn’t easy.
The process of creating, managing, and delivering smart, compelling, high-quality content to the right audience at the right time is a whole different business in itself. As an agency that specializes in QSR digital strategies that connect with customers across multiple channels, trust us—we know!
The answer is smart, meaningful content strategy and a platform that supports it. The secret is combining the insight and expertise of 45/RPM with the incredible capabilities of Contentful, our content management system (CMS) partner of choice.
It’s no secret that we are whole-hearted fans and a proud Contentful Solutions Partner—and for good reason. The Contentful CMS platform is our secret ingredient and foundation for building beautiful digital experiences that are easy for our clients to manage, deliver, and scale.
Contentful’s composable CMS platform makes it possible for QSRs to quickly update website content, personalize customer experiences, and maintain brand consistency—all with the push of a button. Simply put, it gives your digital content a competitive edge and offers the freedom to create content that results in a consistent digital experience for your customers.
Contentful defines composable content as ‘combining content and data from disparate sources so that it can be presented in a variety of formats and channels.’ Composable content empowers QSRs to source and build new content with existing elements and use it anywhere.
A composable CMS platform is pretty much the driver of your digital strategy bus. Essentially, it makes it easier and more efficient to create content that can be used on your website, online ordering system and delivery partners, social media channels, your loyalty programs, digital menu boards, and more.
With Contentful’s composable CMS platform QSRs can:
Easily update website content and menu items
Promote new products
Go local with custom menus and regional promotions
Create personalized offers and customized digital experiences
Deliver dynamic experiences that maintain brand consistency
Meet the ever-evolving demands of today’s digital customers
And not just for QSRs, Contentful’s intuitive interface makes it easy for both technical and non-technical users to learn and adopt—plus it is customizable and compliant, making it flexible enough to support responsive websites and seamless user experiences.
Most recently, partnered with Contentful to help modernize Nando’s PER-PERi North America’s website. One of the challenges the beloved QSR faced was inconsistent, outdated digital content and a non-intuitive online ordering experience. We used Contentful CMS to streamline the online ordering process and improve the customer experience. Today, Nando’s can quickly customize their website, update store and menu information, build loyalty, and consolidate online ordering from multiple digital channels. Read the case study.
Ready to learn more about how 45/RPM and Contentful CMScan be used to help your QSR effectively engage with digital trends and better position itself for success in the omnichannel era? Let’s talk.
