An effortless online ordering experience for all

Nando’s needed a new website to make managing online stores in both US and Canada easier for internal marketing teams and making online ordering simple for customers.

Logo Nando-s
  • Strategy
  • UX
  • Technology

Nando’s PERi-PERI, a global fast-casual restaurant, is known for their PERi-PERi chicken, incredible variety of sauces, passion for social justice and most importantly, their desire to bring their delicious flavor to ALL kinds of people.

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The Project

We created a smart website that could anchor its ordering experience, rewards program, and location management, while helping it adjust to changing consumer patterns with the pandemic.

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How we did it

  • User-friendly designs that make online ordering simple.

  • We connected the online ordering system to Nando’s reward program to help get loyalty points.

  • Location specific pages and integrated Google Maps via API, making finding a location easier.

  • With the use of Contentful CMS, updating store and menu information could be done quickly.

  • Google Analytics and other tracking tools to strengthen Nando’s organic search results and paid advertising campaign targeting.

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Nando's website computer

Results

3.65%

Increase in e-commerce conversions in the U.S.

3.54%

Less cart abandonment rate

21.12%

Increase in shopping activity rate

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Solutions

  • Website

  • Migration to Contentful, a headless Content Management System

  • Olo online ordering system integration

  • Punchh Loyalty program

  • Analytics and Reporting

  • SEO

  • WCAG compliance

Tools & Partners

Contentful

Contentful

Olo

Olo

Punchh

Punchh

Google Maps

Google Maps

Google Analytics

Google Analytics

Channel Advisor

Channel Advisor

Figma

Figma