An integrated digital strategy

for rapid market expansion

Tulip had an established brand presence in a single state and a track record for using digital advertising to drive sales. Tulip’s ecommerce business model was a potential perfect launching pad for growth, but regulatory hurdles and a lack of broader brand awareness made expansion challenging.

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  • Strategy
  • UX
  • Technology

Tulip is a direct-to-consumer e-commerce cremation service that offers simple, affordable, and transparent services that families can trust.

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The Project

We developed a market expansion strategy, including plans to drive brand awareness and customer acquisition for an industry with a uniquely short buying cycle.

How we did it

  • Partnered with business executives and technology and marketing teams to implement strategic digital initiatives to achieve business goals

  • Worked with internal stakeholders at FPG and Tulip to manage external marketing vendors, resources, tools, and platforms.

  • Developed and executed integrated marketing programs across multiple channels and digital touchpoints

  • Analyzed and continuously tracked data from multiple sources and reported strengthens and weaknesses to create the most effective marketing efforts

Emails

We developed an email strategy to address the specific needs of every cluster of clients.

Convert leads by providing insightful information.

Anticipate to customer’s needs to improve sales.

Keep in touch with clients after conversion.

Tulip Emails

Social Media

We created content that built Tulip’s brand positioning around trust, increased awareness about their services and aligned messaging to add consistency throughout their social media platforms.

  • Reviews from real clients

  • Relationship with the Foundation Partners Group network

  • Services

  • Benefits and differentiators

  • Tulip’s Care Team

  • Market launches

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We created infographics with small pieces of content to inform about the process and then drive people to the website where they can learn more.

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We created a simple, but effective solution to improve Tulip’s customer relationship: a service chat where a Care Team member can answer any question in the fastest way possible.

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Solutions

  • Market Expansion Plan

  • Website

  • User Experience

  • Organic and Paid Social Media Campaign

  • Analytics and Tracking

Tools & Partners

Google Analytics

Google Analytics

Figma

Figma

Stripe

Stripe

Mailchimp

Mailchimp

eFuneral

HelloSign

HelloSign

Five9

Five9

AccessiBe

AccessiBe

Salesforce Commerce

Salesforce Commerce

Salesforce Core

Salesforce Core