Strengthening A Visual Foundation
Appian, a low code platform, has experienced tremendous growth over the past several years, but their internal creative team has been focused on the product and supporting day-to-day marketing. So we stepped in to provide a new visual direction that communicates the brand's attributes of simplicity, speed, and power.
- Brand Guidelines
- Elevate the Appian brand: create a stronger visual brand for Appian that better reflects its market standing.
- Create a library of assets: take the approved direction and begin to build a library of brand and marketing assets usable across Appian as we complete work.
- Brand Strategy
- Visual Identity
- Brand Guidelines
- Adobe Photoshop
- Adobe Illustrator
GRAPHIC CONCEPT DEVELOPMENT
We designed a set of modular graphics that symbolize teamwork, technology, and process and represent the building blocks for business.
The smallest details can make a major difference. Through the introduction of more colors and enhancing the line weights, we upgraded Appain’s iconography.
We developed a series of abstract and architectural patterns inspired by elements in Appian’s office to create a cohesive brand identity centered on teamwork, technology, and process.
We applied the newly enhanced brand identity to create brand collateral that's congruent with Appian's core values and personality to support their sales and marketing strategy.
To provide context for the newly enhanced brand identity, we developed a wireframe to illustrate how to apply the new brand guidelines on the website, including the new color palette, photography, icons, and custom patterns.
ALIGNING BRAND IDENTITY WITH MARKET STANDING
The result is an enhanced visual identity and foundation for a high-growth company designed to align with their business strategy and match their market standing.