BinVault

Launching an On-Demand Valet Storage Brand in South Florida

To launch BinVault, an on-demand valet storage business, 45/RPM worked with the founders to develop a brand that would resonate with their target audiences, craft a go-to-market strategy, and launch the BinVault website and technical platform.

DELIVERABLES

  • Brand Identity
  • Go-to-Market Strategy
  • Website
  • Digital & Traditional Advertising
  • Photography & Video Production
  • Paid and Organic Social Content

BUSINESS GOALS

  • Create a sustainable and scalable go-to-market strategy
  • Successfully enter a new market while developing a strong brand presence
  • Generate awareness to drive leads and customers using digital and traditional channels

THE CHALLENGE

Creating an effective go-to-market strategy is no easy feat. Every company faces unique challenges, and BinVault was no exception. We were tasked with developing a blueprint that reflects their buyers and gives BinVault a competitive advantage in an increasingly growing marketplace.

SOLUTION

  • BinVault's brand
  • Messaging and positioning that is creative and distinguishes it from its competitors
  • Marketing plan designed for growth that specifies user journeys, paid media, and launch promotion
  • Web and social content that engages and empowers customers
  • A fast and engaging website to drive and capture leads

OUR EXPERTISE

Strategy
  • Digital Strategy
  • Brand Development
  • Go-To-Market Strategy
  • User and Market Research
  • Messaging & Positioning
Campaign
  • Creative Concepts
  • Visual Design
  • Content Creation
  • Web Development: CMS
  • Platform Development: Storeganise
  • Media Planning & Buying
  • Integrated Analytics
Project
  • Video & Photo Production
  • Web Visual Guildelines
  • Social Media Content

TOOLS USED

  • Craft CMS
  • Storeganise
  • AWS
  • Google Analytics
  • Google Ads
  • Facebook Business Manager
  • Affinity Design
  • Adobe Lightroom
  • Adobe Illustrator
  • Figma
PHOTOSHOOT
  • Art Direction
  • Casting
  • Location Scouting and Selection
  • Gear and Props Acquisition
  • Production
  • Post Production
  • Color Correction
  • Image Selection

"45RPM exceeded expectations, crafting high-quality brand collateral and web materials. Their efficient and collaborative workflow complemented their project management style. They work well with startups, becoming a true partner aiming to meet goals."

Partner, BinVault

WEBSITE

  • Information Architecture
  • Wireframes
  • Prototype
  • User Experience and User Interface
  • Responsive Design
  • Content Creation
  • Copywriting
  • Development and Platform Integrations

BUILT FROM SCRATCH

We built a scalable brand identity from ideation to market, intentionally designed to translate across multiple platforms.