Client /

BinVault

BinVault
Picture Bin Vault

To launch BinVault, an on-demand valet storage business, 45/RPM worked with the founders to develop a brand that would resonate with their target audiences, craft a go-to-market strategy, and launch the BinVault website and technical platform.

Project /

Launching an On-Demand Valet Storage Brand in South Florida

DELIVERABLES

BUSINESS GOALS

  • Create a sustainable and scalable go-to-market strategy
  • Successfully enter a new market while developing a strong brand presence
  • Generate awareness to drive leads and customers using digital and traditional channels

THE CHALLENGE

Creating an effective go-to-market strategy is no easy feat. Every company faces unique challenges, and BinVault was no exception. We were tasked with developing a blueprint that reflects their buyers and gives BinVault a competitive advantage in an increasingly growing marketplace.

SOLUTION

Develop a clear marketing direction and a sustainable go-to-market framework with strategic positioning based on BinVault’s key value propositions. That included:

  • BinVault's brand
  • Messaging and positioning that is creative and distinguishes it from its competitors
  • Marketing plan designed for growth that specifies user journeys, paid media, and launch promotion
  • Web and social content that engages and empowers customers
  • A fast and engaging website to drive and capture leads

OUR EXPERTISE

Creative
  • Strategy & Brand
  • Design
Content Production
  • Photography
  • Web and Social Copy
Technology
  • Website Development

MAKING OF

LOGOTYPE

A balanced wordmark combined with a mark - that represents the technological platform that connects people with their valuables and the transformation of space.

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BRAND GUIDELINES

We defined a set of rules that explains how the brand works. These guidelines include: Brand Attributes, Color Palette, Typography, Iconography, The Slider and Photography.

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wireframes & Journey map
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THE RESULTS

Website Development
Website Development Bin Vault Case Study
PHOTOSHOOT
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Photoshoot 5
Photoshoot 2
MAGAZINE AD
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BUILT FROM SCRATCH

We built a scalable brand identity from ideation to market, intentionally designed to translate across multiple platforms.