Credifranco

Created a brand identity and positioning for the Mexican market

Credifranco, a personal short-term loan start-up, launched in México in 2018. To support Credifranco’s launch, 45/RPM worked alongside its founders to create a strong identity and positioning for the Mexican market. Developing a financially savvy culture and changing consumer minds around their relationship to money and lending - how they spend it, how they save, who they trust - was key to making Credifranco the go-to place for financial literacy and alternative lending.

DELIVERABLES

  • Logo, Brand, and Messaging
  • Launch Strategy
  • Website
  • Motion Graphics
  • Social Content

BUSINESS GOALS

  • Develop a brand presence - generate awareness and trust
  • Increase the number of users on their app
  • Create engagement with consumers with web and social content focused on smart saving and spending

OUR EXPERTISE

Creative
  • Strategy & Brand
  • Design
Content Production
  • Motion Graphics Explainer Video
  • Web and Social Copy
Technology
  • Website Developed on Python
  • Content Management
  • Analytics & Reporting

TOOLS USED

  • Craft
  • Python
  • SASS
  • Google Analytics
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effects
  • Figma

STORYBOARD

VIDEO

EXPLAINER

We produced a motion graphics brand video that visually communicates Credifranco's value proposition and brand differentiators.

WEBSITE

  • Web Style Guide
  • Information Architecture
  • Wireframes
  • Prototypes
  • User Experience and User Interface
  • Responsive Design
  • Content Creation
  • Copywriting
  • Website Development

SOCIAL CONTENT

We developed social media content designed to educate Credifranco users on how to become more financially literate through tips on ways to save money and how to use a loan in a smart way.

THE RESULTS

In the First Quarter of 2018 we obtained

1:15
MINUTES

Time on site (average)

30K
SESSIONS

On site (average) per month

2M
POST REACH

On Facebook Campaigns

SUCCESSFUL MEXICAN MARKET LAUNCH

A digital content platform that is designed to develop a financially savvy culture in the Mexican market through engaging content and drive more app users through advertising.