Credifranco, a personal short-term loan start-up, launched in México in 2018. To support Credifranco’s launch, 45/RPM worked alongside its founders to create a strong identity and positioning for the Méxican market. Developing a financially savvy culture and changing consumer minds around their relationship to money and lending - how they spend it, how they save, who they trust - was key to making Credifranco the go-to place for financial literacy and alternative lending.
Created a brand identity and positioning for the Mexican market
- Develop a brand presence - generate awareness and trust
- Increase the number of users on their app
- Create engagement with consumers with web and social content focused on smart saving and spending
- Strategy & Brand
- Motion Graphics Explainer Video
- Web and Social Copy
- Website Developed on Python
- Content Management
- Analytics & Reporting
Credifranco brand is more than just a logo. It is a visual language made up of many parts working cohesively to convey the core of what Credifranco is and what they stand for.
To give the brand a strong recognition, we used a reduced palette that featured just two colors.
We used imagery that containing strong personality, smart use of color, and a fearless approach to including elements that interact with the image.
UNIQUE VALUE PROPOSITION
We developed a series of badges that user's earned along their journey to become financially literate. The badges were intentionally designed with a gamification aspect to encourage the user’s growth and engagement with the app.
The concept was to create illustrations in a welcoming and friendly style to combat the negative connotations associated with banks and loan institutions.
In the First Quarter of 2018 we obtained:
Time on site (average)
on site (average) per month
Post reach (on Facebook campaigns) August 2018
SUCCESSFUL MEXICAN MARKET LAUNCH
A digital content platform that is designed to develop a financially savvy culture in the Mexican market through engaging content and drive more app users through advertising.