Created a brand identity and positioning for the Mexican market
Credifranco, a personal short-term loan start-up, launched in México in 2018. To support Credifranco’s launch, 45/RPM worked alongside its founders to create a strong identity and positioning for the Mexican market. Developing a financially savvy culture and changing consumer minds around their relationship to money and lending - how they spend it, how they save, who they trust - was key to making Credifranco the go-to place for financial literacy and alternative lending.
- Logo, Brand, and Messaging
- Launch Strategy
- Motion Graphics
- Social Content
- Develop a brand presence - generate awareness and trust
- Increase the number of users on their app
- Create engagement with consumers with web and social content focused on smart saving and spending
- Strategy & Brand
- Motion Graphics Explainer Video
- Web and Social Copy
- Website Developed on Python
- Content Management
- Analytics & Reporting
- Google Analytics
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
We produced a motion graphics brand video that visually communicates Credifranco's value proposition and brand differentiators.
- Web Style Guide
- Information Architecture
- User Experience and User Interface
- Responsive Design
- Content Creation
- Website Development
We developed social media content designed to educate Credifranco users on how to become more financially literate through tips on ways to save money and how to use a loan in a smart way.
In the First Quarter of 2018 we obtained
Time on site (average)
On site (average) per month
On Facebook Campaigns
SUCCESSFUL MEXICAN MARKET LAUNCH
A digital content platform that is designed to develop a financially savvy culture in the Mexican market through engaging content and drive more app users through advertising.