Dr.Dünner

Expanding the brand on Amazon and social media

New market, new challenges! Dr.Dünner, a leading Swiss health & wellness supplements company, needed to launch its brand in the U.S. market in order to grow global sales. We created the digital strategy, designed a new U.S. website with a Shopify e-commerce system, and developed a cohesive brand presence and content marketing plan to connect with American consumers and drive sales.

DELIVERABLES

  • U.S. Brand Strategy
  • Amazon Storefront & Product Pages
  • Website & E-commerce
  • Video Content & Photography
  • Social Content
  • Multi-channel Digital Advertising
  • Integrated Analytics

BUSINESS GOALS

  • Build a U.S. brand presence and grow brand awareness
  • Drive U.S. sales direct to consumers, on Amazon, and in brick and mortar retail channels

OUR EXPERTISE

STRATEGY
  • Digital Strategy
  • Brand Building
CAMPAIGNS
  • Creative Concepts
  • Visual Design
  • Video & Photo Production
  • Web & Social Copy
  • Platform Development on Amazon
  • Integrated Analytics
PROJECTS
  • Media Campaign
  • Social Media Content

TOOLS USED

  • Shopify
  • Craft CMS
  • SASS
  • Amazon Seller Central
  • Mailchimp
  • Google Analytics
  • Google Ads
  • Google Optimize
  • Adobe InDesign
  • Adobe Premiere
  • Figma

Enhanced Brand Content For Social Media and Website Use

SOCIAL CONTENT

"The video was very well-received, with their team doing an excellent job at translating our product to American sensibilities. 45RPM's responsiveness, and ability to create on-time deliverables regardless of any time-zone differences, were hallmarks of their work."

Managing Director, Dr. Dünner

MAKING OF

  • Our team traveled to Switzerland to create video content that explained the process and values of Dr.Dünner.
  • We also created a series of videos demonstrating how to use Dr.Dünner products that provided customers with tips and tasty recipes to combine the syrups.

COLLATERAL MATERIALS

WEBSITE

  • Information Architecture
  • Wireframes
  • Prototype
  • User Experience and User Interface
  • Responsive Design
  • Content Creation
  • Copywriting
  • Development on Craft CMS
  • Integration with Shopify

SHOPIFY STORE

THE RESULTS

With the new website launch we achieved:

103%
INCREASE IN WEBSITE REVENUE
18%
INCREASE IN WEB SESSIONS
31%
BOUNCE RATE

61% drop compared to Q2

500%
INCREASE IN REVENUE

from paid search campaignses que

FROM SWITZERLAND TO THE U.S.

Dr.Dünner’s new U.S. market-oriented products page and brand awareness campaigns exceeded all industry benchmarks - resulting in a bounce rate of 30% and hitting Q1 sales targets in under three weeks.