Implementing customer-centric UX and user-friendly CMS
Nando's PERi-PERi, a global fast-casual restaurant chain, had a website that was difficult to manage, performed poorly and had an awkward customer experience. The UX for both Nando's, as they managed the website, and their customers needed improvement. 45/RPM was asked to improve the website's overall online experience. That included making restaurants easier to find on desktop and mobile, improving online ordering and catering to make those functions more intuitive, and building an overall mobile-friendly and customer-centric experience.
- Analitycs & Reporting
- Content Management
- Improve website experience and performance
- Make the website easier to manage
- Localize websites for the U.S. and Canadian markets
- Develop a flexible, easy to manage, and user-friendly catering system
- Convert website visitors into Nando's customers
- Digital Strategy
- Creative Concepts
- Visual Design
- Integrated Analytics
- Website Development on Craft CMS
- Craft CMS
- Google Analytics
- Google Tag Manager
WEBSITE & MOBILE REDESIGN
"We came to 45RPM with a website designed and built by our UK team that needed to be localized for the US market. With our biggest ad campaign yet about to launch, we needed the new website to be able to support it — desperately. All-night and all-day is what we got from them. The level of commitment that I get from 45RPM is unparalleled. These guys know what they’re doing, and do it well."
With the new website launch we achieved:
In email subscriptions
In same store sales year over year
IMPROVED MANAGEMENT & PERFORMANCE
A digital touchpoint for the brand that is easy to manage and update and connects with the brand’s customers while providing a platform to generate revenue for the brand.