Nebia

LAUNCHING A NEW ECOMMERCE WEBSITE TO SUPPORT A KICKSTARTER CAMPAIGN

Nebia is an innovative company transforming how people shower, all while setting new standards for water conservation. We partnered with them to improve their Shopify website experience – eliminating issues on the backend and enhancing the UX for customers.

DELIVERABLES

  • Shopify Website

BUSINESS GOALS

  • Create a homepage that showcases the new product, Nebia by Moen, and that drives traffic to the Kickstarter campaign while providing information about the brand.
  • Create a new template that is easier to use and manage.
  • Make the website more user-friendly, including improvements to the mobile version.
  • Create new products page and product detail pages.
  • Make upselling a more natural interaction on the product pages.

THE CHALLENGE

  • Previous Shopify site implementation relied on numerous plugins which negatively affected the site's performance.
  • Increasing the new website's speed and overall performance.
  • Fixing poorly implemented code to enable content to be managed and updated from the Shopify platform.

SOLUTION

  • We designed a new Shopify website that improved the user experience to optimize conversion
  • We developed a website with Shopify best practices to increase the site’s speed and performance
  • Implemented plugins correctly enabling content to be managed within the Shopify platform.

OUR EXPERTISE

Strategy
  • Digital Strategy
Campaign
  • Visual Design
Technology
  • Website Development on Shopify

TOOLS USED

  • Shopify
  • Figma
  • Backerkit
  • Klaviyo
  • Yotpo

INFORMATION ARCHITECTURE & WIREFRAMES

USER EXPERIENCE & INTERFACE DESIGN

RESPONSIVE DESIGN

DEVELOPMENT & PLATFORM INTEGRATION

SHOPIFY STORE

New homepage to show the new product and to drive traffic to Kickstarter

A WEBSITE DESIGNED TO SELL

We developed a high-speed website that functions swiftly with Shopify to enhance user experience leading to more conversions through the implementation of plugins to improve consumer interaction with products and internal website management.