NetAbstraction

Growing a digital brand

NetAbstraction, a patented cloud-based cybersecurity company focused on protecting individuals and networks from online attacks, needed to improve their digital brand to stand out in a crowded market. We developed a compelling digital brand presence to capture potential clients and built a lead generation program.

DELIVERABLES

  • Brand Guide
  • Motion Graphics Videos
  • Live-Action Video
  • Website
  • Landing Pages
  • Lead Generation Campaigns

BUSINESS GOALS

  • Develop a dynamic digital brand identity to captivate potential B2B clients
  • Effectively communicate NetAbstraction’s sophisticated service offerings in a meaningful and straightforward way
  • Implement a lead generation program

OUR EXPERTISE

STRATEGY
  • Strategy & Brand
  • Design
CAMPAIGNS
  • Creative
  • Motion Graphics
  • Live Action Video
  • Website Content
  • Website development: Wordpress website
  • Marketing automation: Hubspot
  • Analytics & Reporting
PROJECTS
  • Landing Pages

TOOLS USED

  • Hubspot
  • Wordpress
  • AWS
  • Google Analytics
  • Adobe Premiere
  • Adobe After Effects
  • Adobe Illustrator
  • Figma

THE WEBSITE

We developed a website that reflected NetAbstraction's new brand identity and effectively communicated service offerings.

  • Information Architecture
  • Wireframes
  • User Experience and User Interface
  • Content Creation
  • Website Development Using Wordpress
  • Blog Development, Landing Pages and Forms Using Hubspot

VIDEOS

A BETTER SOLUTION TO PROTECT

Motion graphics video designed to explain how NetAbstraction protects and arms law enforcement operations.

THE NETABSTRACTION STORY

We produced a company overview video designed to build brand awareness for NetAbstraction through compelling storytelling that features an interview with the CEO and team explaining the company's beginnings and services.

"45RPM is extremely communicative, utilizing a vast array of tools to enable communication and enhance project management. They made the company story much more succinct and understandable, and the redesigned website has attracted new clients".

Product Manager, NetAbstraction

THE RESULTS

In the First Quarter of 2018 we obtained

12.76%
INCREASE

In website users

3:34
MINUTES

Spent on website

49.08%
BOUNCE RATE

A drop of over 9% in 1 Quarter

57
LEADS

Generating Qualified Opportunities

243
PLAYS

Total Time Watched: 4hrs

BRAND LAUNCH & GROWTH

The result was a cohesive set of brand assets unified under a dynamic digital brand identity that provided a sophisticated and established appearance that drove new, high quality enterprise leads for NetAbstraction.