Client /

NetAbstraction

NetAbstraction
Barbara M Hunt

NetAbstraction, a patented cloud-based cybersecurity company focused on protecting individuals and networks from online attacks, wanted to improve their digital brand. We developed a compelling digital brand presence to capture potential clients and incorporated a Lead Generation program.

Project /

Evolving a digital brand

DELIVERABLES

BUSINESS GOAL

Develop a dynamic digital brand identity to captivate potential B2B clients, and implement a Lead Generation program that effectively communicates NetAbstraction’s sophisticated service offerings in a meaningful and straightforward way.

OUR EXPERTISE

CREATIVE

Strategy & Brand

Design

CONTENT PRODUCTION

Strategy & Brand

Live Action Video

TECHNOLOGY

Website development: Wordpress Website

Analytics & Reporting

MAKING OF

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  1. Adding some details in an outlined stroke gives a hand crafted look.
  2. People, plants and animals have an irregular trace and warm colors, to give an approachable and friendly feel.
  3. While maintaining a blue prevalent scene with geometric shapes and backgrounds.

Making Of

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THE RESULTS

In the First Quarter of 2018 we obtained:

12.76 %
INCREASE IN USERS

On the Website compared to the previous period

3:34 mins
TIME SPENT ON WEBSITE
49.08 %
BOUNCE RATE

9% Less Compared to The Previous Q

57 leads
GENERATING QUALIFIED CONTACTS
243 plays
TOTAL TIME WATCHED 4HRS

VIDEOS

BRAND GUIDELINES

PALETTE

We developed a contrasting palette that conveys the human elements in a technological environment.

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IMAGERY

Imagery that expresses the technological and human aspects is an essential part of developing NetAbstraction's visual brand language.

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BRAND ILLUSTRATIONS

We developed a series of graphics to communicate the unique value proposition of the brand.

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ICONS

Detailed icons visually communicate the brand, the core idea, and intent of the services. The simple, modern, and distinct nature of the product icons are visually distinct yet unified through the concept and execution.

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GRID

The icon grid establishes clear rules for the consistent, but flexible, positioning of graphic elements.

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ICON FAMILY

The icon family represents the core idea and service offerings. Each icon is intentionally simple, only communicating its essential characteristics.

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THE WEBSITE

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CONCLUSION

The result was a cohesive set of brand assets unified under a dynamic digital brand identity that provided a sophisticated and established appearance. While arming NetAbstraction to nurture new high quality leads with engaging brand assets.