Client /

Transpar

Transpar
Transpar Picture Case Study Hero

TransPar Group (formerly TransPar Group of Companies) a school bus transportation management and logistics company designed to help make school districts and school bus operators more efficient and effective.

Project /

Digital Marketing For First-Time Marketers

DELIVERABLES

BUSINESS GOALS

  • Grow market share within the school bus management sector
  • Generate valuable leads

THE CHALLENGE

Effectively reaching the right customers, at the right time, with the right message is difficult for new marketer with no data history to inform decisions.

SOLUTION

  • Build ad specific campaigns on Google that targeted buyers for each of TransPar Group’s services offerings
  • Strategically design and build landing pages that would resonate with school bus managers
  • Tie campaign analytics to overall sales and marketing performance

OUR EXPERTISE

Creative
  • Strategy
  • Design
Integrated Marketing
Content Production
  • Web Copy

LANDING PAGES

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THE RESULTS

In the First Quarter of 2018 we obtained:

10 %
Increase in revenue
4 x
ROI

HIGH QUALITY LEADS FOR A GROWING COMPANY

A successful digital marketing strategy and campaigns for a company, that was experiencing rapid growth and generated high-quality leads while collecting data to inform and drive future marketing decisions.