TransPar Group (formerly TransPar Group of Companies) a school bus transportation management and logistics company designed to help make school districts and school bus operators more efficient and effective.
Digital Marketing For First-Time Marketers
- Grow market share within the school bus management sector
- Generate valuable leads
Effectively reaching the right customers, at the right time, with the right message is difficult for new marketer with no data history to inform decisions.
- Build ad specific campaigns on Google that targeted buyers for each of TransPar Group’s services offerings
- Strategically design and build landing pages that would resonate with school bus managers
- Tie campaign analytics to overall sales and marketing performance
- Web Copy
In the First Quarter of 2018 we obtained:
Increase in revenue
HIGH QUALITY LEADS FOR A GROWING COMPANY
A successful digital marketing strategy and campaigns for a company, that was experiencing rapid growth and generated high-quality leads while collecting data to inform and drive future marketing decisions.