Transpar

Digital Marketing For First-Time Marketers

TransPar Group (formerly TransPar Group of Companies) a school bus transportation management and logistics company designed to help make school districts and school bus operators more efficient and effective.

DELIVERABLES

  • Landing Pages
  • Google Display Campaigns
  • M&A Support

BUSINESS GOALS

  • Grow market share within the school bus management sector
  • Generate valuable leads

THE CHALLENGE

Effectively reaching the right customers, at the right time, with the right message is difficult for new marketer with no data history to inform decisions.

SOLUTION

  • Build ad specific campaigns on Google that targeted buyers for each of TransPar Group’s services offerings
  • Strategically design and build landing pages that would resonate with school bus managers
  • Tie campaign analytics to overall sales and marketing performance

OUR EXPERTISE

Strategy
  • Digital Strategy
Campaign
  • Visual Design
  • CRM & Marketing Automation
  • Content Creation
Projects
  • Landing Pages
  • Media Planning & Buying

TOOLS USED

  • Hubspot
  • Google Ads
  • Mailchimp
  • Adobe Illustrator

LANDING PAGES

THE RESULTS

In the First Quarter of 2018 we obtained:

10%
Increase in revenue
4X
ROI

HIGH QUALITY LEADS FOR A GROWING COMPANY

A successful digital marketing strategy and campaigns for a company, that was experiencing rapid growth and generated high-quality leads while collecting data to inform and drive future marketing decisions.