Reconnecting the iconic sportswear brand Starter with their most valuable customers by improving their Amazon presence as apart of their current re-emergence strategy. We saw an opportunity to reconnect Starter with their consumers by creating dynamic visuals and valuable written content across Amazon and social media in a crowded athletic apparel market.
Improving Starter’s Amazon Presence
- Improve Amazon presence
- Drive high-quality traffic to Amazon store
- Reconnect with target demographic
Amazon is not easy, period. Despite investing heavily in advertising, Starter was not seeing a positive ROI and continued to have difficulty selling products. They needed to improve traffic to product pages and improve conversions on those pages.
Anyone who has worked on Amazon knows how painful it is and how crowded it is with competitors. The keys to Starter’s success on Amazon, like on any direct e-commerce website, were driving high-quality traffic and converting that traffic into sales. Our approach included:
- Smart Amazon advertising supplemented by paid and organic social media content for traffic
- Building high-quality and detailed product pages that incorporate rich visual and photography that convert as high as 35% of page visitors
BEFORE AND AFTER
From less than 50 images that the brand had at the beggining, we produce nearly 400 hundred of High Quality and carefully curated to represent the Brand values and Personality.
One of the keys for successfully selling on amazon is getting closer to how the customer searches, the title is what amazon weighs most heavily
It needs to communicate important differentiators like organic or all cotton or slim fit or baggie, etc
We categorized products by gender and age and type of activity to improve people’s search.
STORE FRONT REDESIGN
SOCIAL MEDIA CONTENT
COMPELLING PAID MEDIA CAMPAIGNS
We developed engaging marketing campaigns that generated 4K+ unique clicks over one day to Starter's Amazon store for "Deal of the Day" campaign on Facebook and 14K+ unique clicks from a two day Amazon Prime Day campaign.