Starter

Improving Starter’s Amazon Presence

Reconnecting the iconic sportswear brand Starter with their most valuable customers by improving their Amazon presence as apart of their current re-emergence strategy. We saw an opportunity to reconnect Starter with their consumers by creating dynamic visuals and valuable written content across Amazon and social media in a crowded athletic apparel market.

DELIVERABLES

  • Optimized Amazon Brand Store & Product Pages
  • Paid & Organic Social Media
  • Help Navigating Amazon
  • Visually Striking Photography

BUSINESS GOALS

  • Improve Amazon presence
  • Drive high-quality traffic to Amazon store
  • Reconnect with target demographic

THE CHALLENGE

Amazon is not easy, period. Despite investing heavily in advertising, Starter was not seeing a positive ROI and continued to have difficulty selling products. They needed to improve traffic to product pages and improve conversions on those pages.

THE SOLUTION

  • Smart Amazon advertising supplemented by paid and organic social media content for traffic
  • Building high-quality and detailed product pages that incorporate rich visual and photography that convert as high as 35% of page visitors

OUR EXPERTISE

STRATEGY
  • Digital Strategy
CAMPAIGNS
  • Photo Production
  • Content Creation
  • Media Planning & Buying
  • Platform Development: Amazon
PROJECTS
  • Social Media Content

TOOLS USED

  • Amazon Seller Central
  • Facebook Business Manager
  • Adobe Lightroom

BEFORE & AFTER

From less than 50 images that the brand had at the beginning, we produce
nearly 400 hundred of high-quality and carefully curated to represent
the brand values and personality.

MAKING OF

We organized a photo shoot in our local Washington, D.C. neighborhood, including product shoots in our in-house studio. We intentionally selected locations that reflect and embody the Starter brand ethos.

STOREFRONT REDESIGN

PHOTOSHOOT

The photoshoot resulted in strong visuals that connect with Starter's target audience designed for social media and Amazon storefront use.

SOCIAL MEDIA CONTENT

COMPELLING PAID MEDIA CAMPAIGNS

We developed engaging marketing campaigns that generated 4K+ unique clicks over one day to Starter's Amazon store for "Deal of the Day" campaign on Facebook and 14K+ unique clicks from a two day Amazon Prime Day campaign.